The Little fish Journal

Practical guides, seasonal capsule ideas, and material stories for boutique pet retailers and brand buyers across the USA, UK, and Europe.

Editorial cover for the 2026 pet supplies trends article

Industry Insights

Trends Shaping Pet Supplies in 2026

Little fish · July 25, 2026

Smart technology becoming baseline, tighter sustainability mandates, and supply chain diversification — what pet apparel brands must prepare for this year, and how to plan your next wholesale order around them.

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Latest from the journal

Six recent reads picked for independent pet retailers and wholesale buyers.

Buying Guide

Designing a Seasonal Capsule for Pet Retail

How small-batch seasonal capsules help independent pet retailers grow basket size and repeat visits.

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